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Cherry Ann Mariano working at her home office desk in the Philippines

AI and Automation Engineer

Your leads are not the problem. The silence after them is.

AI and Automation EngineerGoHighLevel SpecialistExecutive Director

I am Cherry Ann Mariano. I build the AI agents, the GoHighLevel automation and the written SOPs that turn enquiries into booked work, then I hand you the documentation so it stays yours.

Open for new accounts Clients since 2013 Training VAs since 2020 Reply within 12 hours
Zelix Certified Level 1 WhatsApp Business API GoHighLevel builds AI agents with a human at the gate SOP written for everything
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Who you are hiring

One operator. Three roles that usually take three hires.

Engineer enough to build the automation, specialist enough to build it properly inside GoHighLevel, and a director who has run the team that has to live with it afterwards.

Role one

AI and Automation Engineer

I map the process before anything gets built, then wire up assistants and workflows that answer, route and follow up without anyone remembering to.

  • AI agents grounded in your own answers and documents
  • Zapier and Make connections between your tools
  • Escalation to a human at the right moment
  • Error handling so nothing fails silently
Role two

GoHighLevel Specialist

The full build, not just the login. Pipelines that match how you actually sell, and follow up that fires on the weeks nobody is watching.

  • Pipeline and stage design mapped to your sale
  • Missed call text back and speed to lead replies
  • Email and SMS sequences per lead source
  • Dashboards that show cost per booked job
Role three

Executive Director

Since 2020 I have directed a virtual assistant agency, so what I build is designed for the people who have to run it on a Monday morning.

  • Daily operations and planning against company goals
  • A team built and mentored on SOPs and quality checks
  • Salesforce and HubSpot rolled out for client reporting
  • Training virtual assistants since 2020

See it run

One enquiry, from first message to booked, with nobody chasing it

This is the shape of what I build. A message arrives late at night, the AI agent answers from your own information, GoHighLevel moves the lead along the pipeline, and a person is told only when a person is needed.

WhatsApp inbox9:41 PM
Hi, do you have a slot this Saturday? And how much is the full service?
AI agentHi Mia, thanks for messaging. Saturday has 10:00 AM and 2:30 PM open, and the full service is on the price list I just sent. Which time suits you?
2:30 please
AI agentDone. You are booked for Saturday at 2:30 PM. I will send a reminder the day before.
Owner notified, nothing to chase
WorkflowRunning
  1. TriggerNew WhatsApp message received
  2. AI agent repliesAnswers from your own price list and calendar
  3. Contact taggedSource, service and stage set in GoHighLevel
  4. Booking confirmedCalendar slot held, reminder scheduled
  5. Human in the loopOwner gets a summary, not a to do
GoHighLevel pipelineLive

New lead 0

Contacted 0

Booked 0

0sFirst reply
0Manual steps
NewStage

A simplified illustration of a typical build. The name, messages and timings are examples, not a client's data.

The quiet problem

Most businesses do not have a lead problem. They have a reply problem.

Somebody messaged you on Tuesday. You saw it, you meant to answer properly, and by Thursday they had already booked with the person who replied in four minutes.

Move the three sliders

No form, no email, nothing sent anywhere. This runs in your browser and the numbers are yours.

5400
500200,000
5%80%

Walking out of the door each year

960,000

That is 192 enquiries a year you paid to attract and then let go quiet.

Per month80,000
Lost enquiries a year192
Recovering just a quarter240,000

Deliberately conservative. It assumes an unanswered enquiry is worth nothing and that you would have closed only one in three of the ones you did answer. Currency is whatever you count in.

2013Working with clients since
2020Training virtual assistants since
0Certifications earned in the last year
0Usual reply time, any time zone

The next step

One message, and you will know if I can fix it

Send me a WhatsApp. Tell me where enquiries are going quiet and I will reply with what I would build and roughly what it takes, usually the same day. If I am not the right person for it I will say so and point you somewhere better.

How the first conversation goes

No forms, no slides, no script

  1. You message me on WhatsAppOne or two lines is enough. Where enquiries arrive, who answers them, and what happens when nobody does.
  2. I reply with what I would build firstUsually the same day. The one system that would recover the most, and why that one before the others. You can take that away and build it yourself.
  3. We set a twenty minute call if it is worth itArranged in the chat, at a time that suits you. Then one small paid task with a deadline, before any retainer exists.
Open WhatsApp and message me Or call 0966 427 6074
  • Straight to my phone, no form and no waiting room
  • Usually replying within twelve hours, often much faster
  • English or Filipino, whichever you prefer
  • Free, and there is no obligation at the end of it

What I build

Eight things I am seriously good at

Not a menu of tasks. Each of these is a system that keeps working on a week when nobody is watching it, and each one comes with the SOP written down.

01

GoHighLevel CRM and automationMy core work

The full build, not just the login. Pipelines that match how you actually sell, and follow up that fires whether or not anyone remembers.

  • Pipeline and stage design mapped to your sale
  • Missed call text back and speed to lead replies
  • Email and SMS sequences per lead source
  • Calendars, forms and booking flows
  • Dashboards that show cost per booked job
02

AI and workflow automationWith a human at the gate

Practical automation that saves real hours, built so that when something breaks you find out before your customer does.

  • Custom assistants grounded in your documents
  • Prompt systems your team can actually use
  • Process mapping before anything gets built
  • Zapier and Make connections between your tools
  • Error handling so nothing fails silently
03

Respond.io and WhatsAppWhere the leads actually are

One inbox for every channel, with an AI agent that answers the first message in seconds and hands a real person the ones that matter.

  • WhatsApp Business API setup and verification
  • AI agents grounded in your own answers
  • Routing, tagging and lifecycle rules
  • Broadcast campaigns and template approval
  • Escalation to a human at the right moment
04

Lead generation and outreachVolume with a system behind it

Verified lists, a sequence that does not sound like a template, and honest numbers on what it is producing.

  • Ideal client definition and list building
  • Sales Navigator and Apollo.io prospecting
  • Email and LinkedIn sequences that get replies
  • Multi touch follow up cadences
  • Weekly reporting on reply and booking rates
05

Social media and designA content system, not one off posts

Something you could hand to anyone next month and they would know exactly what to publish and why.

  • Content pillars and 30 day calendars
  • Canva brand kits and template sets
  • Short form video editing and captions
  • Scheduling and community management
  • Reporting that leads with enquiries, not likes
06

Meta and Google AdsSpend you can read

Campaigns structured so the numbers mean something, and a monthly report that ends in a decision rather than a chart.

  • Account structure and naming conventions
  • Pixel and conversion tracking verified end to end
  • Creative briefs across three angles
  • Search campaigns and negative keyword lists
  • Cost per lead, cost per booking, break even
07

Real estate transaction coordinationNothing chased twice

Deadlines pulled from the contract itself, files audit ready, and a seller who never has to ask what is happening.

  • Deadline trackers with staged reminders
  • Compliance checklists and file structure
  • MLS and CRM management
  • Appointment setting and showing feedback
  • Weekly seller updates written for them
08

Executive and admin supportYour week back

The quiet work, run to a documented standard so you stop being the only person who knows how anything is done.

  • Inbox management with agreed authority
  • Calendar across multiple time zones
  • SOP writing and process documentation
  • Research and data with sources cited
  • Daily and weekly reporting
Cherry Ann Mariano at work managing client accounts

I do not want to be the person you have to chase for an update.

Cherry Ann Mariano

How I work

You will never wonder what is happening

Almost everyone who has hired a virtual assistant before has been burned by silence. This is the process that prevents it, and it starts before you have paid me anything.

Step one

A twenty minute call

I ask where your time goes and what the gaps are costing you. If I am not the right person for it, I will tell you on that call and point you somewhere better.

Step two

One small paid task

A real piece of work with a real deadline, before any retainer exists. You see the quality and the communication before you commit to anything monthly.

Step three

Build and document

I build the system and write the SOP for it in the same week. What I build stays yours and stays understandable whether I am still here or not.

Step four

Report and improve

A weekly note on what moved and what did not, in plain language. Every month ends with one recommendation, not a dashboard you have to interpret alone.

You and I will work well together if

  • You already get enquiries and you know some of them go cold
  • You want a system built and documented, not a body to sit in a queue
  • You can spare twenty minutes to explain how you actually sell
  • You would rather hear an honest no than a comfortable maybe

Probably not a fit if

  • You want the cheapest hourly rate on the market
  • You need somebody online at fixed hours regardless of output
  • You are looking for leads bought from a list, with no follow up behind them
  • Nobody on your side can make a decision within a week

Selected work

Real client output, not stock screenshots

CRM builds, WhatsApp automation, campaign design, reporting and social content from live client accounts. Tap any image to see it full size.

CRM and lead management dashboard built for a client
CRM and lead management
Respond.io AI agent under test before going live
Respond.io AI agent, in testing
Live WhatsApp conversation automation for a client
WhatsApp automation, live
Automated client reporting dashboard
Reporting a client can read
Email campaign design for a client newsletter
Email campaign design
Search and lead growth reporting work
Search and lead growth
Client facing marketing collateral design
Client facing collateral
Social media campaign design set
Social media campaign design
HR information system campaign graphic
Campaign graphics
Conversation and booking flow sample
Conversation and booking flow
Managing multiple client dashboards day to day
Daily account management
Cherry Ann Mariano training virtual assistants
Training day

Experience

Where I have done this work

Long running client relationships and agency leadership across real estate, technology, outsourcing and small business marketing.

August 2020 to present

Executive Director and Team Lead

Virtual assistant agency

  • Directed daily operations and strategic planning against company goals
  • Built and mentored a team of virtual assistants with SOPs and quality checks
  • Developed lead generation strategies and grew the client base through partnerships
  • Implemented Salesforce and HubSpot to improve client management and reporting

2024 to present

Social Media Manager and Lead Generation Specialist

Bapplware Technologies Inc.

  • Designed and ran lead generation across multiple channels
  • Managed social platforms to build brand visibility and engagement
  • Used campaign data to improve performance and outreach targeting

2023 to present

Social Media Manager

Call2Customer

  • Created content and managed social media campaigns end to end
  • Ran cold calling initiatives to support client acquisition

June 2020 to present

Real Estate Virtual Assistant

Burj Dubai

  • Handled lead management, appointment setting and client relations
  • Kept documentation accurate and transactions compliant
  • Coordinated the moving parts of deals from offer through to closing

2013 to present

Digital Marketing Specialist

Freelance

  • Managed digital campaigns across email, social and content
  • Provided graphic design and video editing to support brand presence
  • Built long running relationships with small and midsized businesses

Skills and tools

What I bring to an account

Core competencies

CRM and automationGoHighLevel, HubSpot, Salesforce
Messaging and AI agentsRespond.io, WhatsApp API
Leadership and trainingTeam building and SOPs
Lead generationSales Navigator, Apollo.io
Social media and designCanva, Adobe, short form video
Real estate coordinationTransactions and compliance
Paid advertisingMeta Ads, Google Ads

Tools I use daily

GoHighLevelRespond.io HubSpotSalesforceMailchimp ZapierMakeGoogle Workspace CanvaPhotoshopPremiere and CapCut Meta Ads ManagerGoogle AdsGoogle Analytics Sales NavigatorApollo.io SlackNotionTrello ChatGPTClaudeGeminiMidjourney

Also worth knowing

Advanced Microsoft Office Java and PHP, intermediate Fluent English and Filipino Philippines based, flexible hours

Proof

Unedited words from clients and students

Screenshots exactly as they arrived, from clients I have worked with and from students in my virtual assistant trainings.

You will never have to ask me for an update. That is the whole promise.

Her standard, every account

If a system I build breaks, I want to be the one who tells you, not your customer.

Her standard, every build

Everything gets an SOP in the same week, so it stays yours whether I am here or not.

Her standard, every handover
Client feedback message for Cherry Ann Mariano
Student feedback message for Cherry Ann Mariano
Student feedback message for Cherry Ann Mariano
Student feedback message for Cherry Ann Mariano
Client feedback message for Cherry Ann Mariano

Certifications and training

I keep my own skills current

One of these is examined and independently verifiable, which matters if you are trusting somebody with your WhatsApp sender. The rest are training I have done to keep up, because the tools change every year.

Issued byZelix Labs Pte Ltd

Zelix Certified Level 1

WhatsApp Business Foundations

Examined on WhatsApp message categories, template structure, send timing, conversation pricing, quality ratings and opt out compliance. This is the certification that covers the rules most businesses break by accident, the ones that get a WhatsApp sender rate limited or flagged.

Certificate numberZLX-C1813DDF
Issued13 July 2026
Valid through13 July 2027

Issued in the name Cherry Ann Salazar.

Verify this certificate
Zelix Certified Level 1 WhatsApp Business Foundations certificate awarded to Cherry Ann Salazar, certificate number ZLX-C1813DDF
Zelix Certified Level 1, WhatsApp Business Foundations
Master of ChatGPT certificate
Master of Claude certificate
Master of Gemini certificate
Master of Midjourney certificate
Master of Lovable certificate
Advanced generative AI training certificate
Certificate of appreciation for sales funnel training
Excellence in lead generation certificate
Masters in Lead Generation Masters in Social Media Management Funnel Designing Paid Media Marketing Web Development, Subic Bay Metropolitan Authority Cyber Crime Law and Ethics English Proficiency for IT Professionals, Sumacab Campus

Teaching

I also train the next set of virtual assistants

Cherry Ann Mariano teaching aspiring virtual assistants

The Virtual Assistant Academy

Since 2020 I have been training and leading virtual assistants, and that material is now a free course for people in the Philippines starting from zero: the video systems, the outreach scripts, the templates and a quiz after every lesson, with a final exam and a certificate at the end.

A station for clients too. The same SOPs and quality checks I teach are the ones I run on your account, and it means I can bring in trained help without you needing to interview anyone.

If you are a business owner reading this, the useful part is simple. The person managing your follow up wrote the training that other assistants learn from.

Ask me about the academy

Before you message

The questions I get asked first

What do you actually do, and what are you not?

I build and run the systems that sit between an enquiry and a booked job. That means the CRM pipeline, the automated follow up, the WhatsApp and messaging setup, the outreach, the reporting, and the written SOP for each of those so it survives without me.

What I am not is a general task taker who waits to be told what to do next. If you want somebody to sit in a queue and action tickets, there are cheaper people for that and I will say so honestly.

The clients I do best work with have more demand than they can follow up on properly, and they know the leak is real but have not had time to close it. If that sounds like you, message me and I will tell you within one call whether I can help.

What does it cost to work with you?

It depends on scope, and I quote after a twenty minute call rather than putting a number on a page that would be wrong for half the people reading it. What I can tell you is how the money is structured.

Every engagement starts with one small paid task before any retainer exists. It is a real piece of work with a real deadline, priced as a one off, and it exists so you can judge the quality and the communication with almost nothing at risk.

After that it is either a monthly retainer for ongoing management or a fixed price for a specific build such as a CRM setup or a WhatsApp automation. No lock in contracts and no minimum term. If it stops being worth it you tell me and we stop.

How fast can something actually be live?

A single high value automation is usually working inside the first week. The missed enquiry responder is the normal starting point, because it is quick to build and it starts recovering leads immediately.

A full CRM pipeline with follow up sequences, tracking and reporting takes two to four weeks. The variable is not the build time, it is how much of your process already exists in writing. If it is all in your head we spend the first few days getting it out of there, and that is time well spent.

I will give you a dated plan after the first call so you know what lands when, rather than a vague promise about a few weeks.

You are in the Philippines. Will the time zones work?

Yes, and I have been doing it since 2013 with clients in the United States, the United Kingdom, Australia and the Middle East. I keep flexible hours and I set a real overlap window with you rather than claiming I am awake at all hours.

The more important point is that a properly built system does not depend on my being online. Automated replies fire in seconds regardless of what time it is where I am, so the only thing that needs the overlap is the thinking work between us.

My usual reply time to you is within twelve hours, and normally much faster than that.

What happens to everything you build if you leave?

It stays yours and it stays understandable. Every system I build gets a written SOP in the same week it goes live, kept in your own drive, with screenshots and the reasoning behind the setup rather than just click here instructions.

All accounts and logins are created in your name from the start. I never hold a client's CRM or ad account hostage in my own subscription, because that is a horrible thing to do to somebody and it makes leaving feel dangerous.

If we stop working together I will hand over properly and walk your next person through it. I would rather you leave well and recommend me than feel trapped.

Can you take over something that is already half built?

Often, yes, and it is a large part of what I do. Plenty of businesses have a GoHighLevel account somebody set up eighteen months ago that nobody has opened since, or a set of automations that quietly stopped firing.

I start with an audit rather than a rebuild. I map what exists, test what is actually running, and show you which parts are worth keeping. Sometimes the honest answer is that a clean rebuild is faster and cheaper than untangling it, and if that is the case I will show you why rather than just asserting it.

Bring me the messy account. It is usually a better starting point than a blank one, because the mess tells me how you sell.

Let us talk

Tell me where it is leaking

Send me one message about the part of your follow up that worries you most. I will reply with what I would do about it, whether or not you end up hiring me.

Prefer email? marianocherryann8@gmail.com

Usually replying within twelve hours, any time zone. Email works too if you prefer.